We are the trendmakers 

Aortic HealthWork Groupe is a highly trusted professional services agency for the healthcare industry across Southeast Asia. We provide patient experience activation, healthcare business development, and health communication services.


Patient empathy is at the core of our values. We leverage this empathy to optimize patient accessibility through creative approaches and business methodologies.

What We Do

Business Development

Our business development services, guide brands on the path to commercial health and are designed to cater to the unique needs of healthcare institutions, focusing on creating value, aligning with market demands, and implementing integrated health operation.


How we help clients

Patient Experience

Healthcare providers know that a positive patient experience is the most powerful way to increase loyalty and influence brands. By evaluating the entire patient journey, we can identify opportunities to improve the patient experience and collaborate with clinical and operational leaders.


How we help clients

Health Communication

Health communication services in the healthcare industry play a crucial role in ensuring that patients, healthcare providers, and the public receive accurate, timely, and understandable information. These services encompass a wide range of activities and strategies aimed at improving health outcomes, enhancing patient engagement, and promoting public health. 


How we help clients

Latest Insight

Hospital Marketing

Innovative Product Development Strategies in Hospital Marketing 

Developing products with a patient-centric approach ensures that new services meet the specific needs and expectations of patients. Hospitals should involve patients in the design and testing phases of product development to gather feedback and make necessary adjustments. 

Brief

Hospital Business Development

Expanding Healthcare Services: Effective Market Development Approaches 

Effective market development starts with a comprehensive understanding of the target market demographics. Hospitals should analyze population data, health trends, and socio-economic factors to identify underserved areas and patient groups. 

Brief

Oncology Patient Experience

Enhancing Digital Engagement in Post-Chemotherapy Observation

Providing personalized digital content, such as educational videos, articles, and interactive modules about post-chemotherapy care, can empower patients with knowledge and confidence. Tailoring this content to individual patient needs and preferences can enhance patient engagement.

Brief

Interventional Care Business

Collaborative Care Models in Interventional Procedures 

Collaborative care models rely on the synergy of multidisciplinary teams, which typically include interventional radiologists, surgeons, anesthesiologists, and other specialists. Each team member brings unique expertise, contributing to a holistic treatment plan tailored to the patient’s specific needs.  

Brief

ENT Head & Neck Campaign

Hearing Health Matters

#SafeListening 

Noise-induced hearing loss (NIHL) occurs when the delicate hair cells in the inner ear are damaged by prolonged exposure to loud sounds. This type of hearing loss is often permanent and can significantly impact an individual's quality of life. Understanding the risks is the first step in prevention. 

Brief

Urology Campaign

Sexual Health and Urology 

#SexualWellbeing  

Sexual health issues are common but treatable with the right medical support. Urologists offer specialized care to address these conditions, improving patients’ quality of life. Promoting awareness and education about sexual health is essential to encourage individuals to seek help.

Brief

Our Initiatives

Latest Work

Indonesia

Hospital Business Development

Penetrasi layanan gizi klinik secara internal melalui integrasi program terapi

Layanan gizi klinik yang terintegrasi dengan berbagai layanan di rumah sakit dapat memberikan pendapatan yang signifikan bagi rumah sakit. Hal ini seiring dengan meningkatnya kebutuhan terhadap peran nutrisi dalam tatalaksana penyakit

Brief

Worldwide

Surgical Marketing

Developing Targeted Marketing Campaigns of Surgical Departments

By utilizing various marketing channels, such as social media, hospital websites, and local media, these campaigns can effectively reach a broader audience. The goal is to position the surgical department as a top choice for quality care and successful surgical interventions, ultimately increasing patient inflow and enhancing the hospital's reputation in the healthcare market. 

Brief

Indonesia

Hospital Marketing

Mengadopsi social marketing dalam pemasaran layanan kardiovaskular

Pemasaran sosial berfokus pada perubahan perilaku masyarakat, yang dalam konteks layanan kardiovaskular berarti meningkatkan kesadaran dan mendorong tindakan preventif serta pilihan diagnostik yang tepat.

Brief

Worldwide

Hospital Branding

Building a Strong Brand or a Public Hospital That Emphasizes Trust, Quality, and Excellence   

Excellence is portrayed through exceptional patient experiences, from the first interaction to follow-up care. Effective branding strategies utilize multiple channels such as digital media, community engagement, and public relations to reach and resonate with the target audience. 

Brief

Indonesia

Hospital Service Excellence

Kepemimpinan Distributif dalam Mewujudkan Hospital Service Excellence 

Kepemimpinan distributif, yang menekankan kolaborasi dan partisipasi aktif dari seluruh staf dalam pengambilan keputusan, telah terbukti efektif dalam menciptakan keunggulan layanan di rumah sakit. 

Brief

Indonesia

Hospital Service Excellence

Pendekatan Rasional untuk Meningkatkan Kepuasan Pasien di Segmen Middle Low 

Meningkatkan kepuasan pasien di segmen menengah ke bawah merupakan tantangan terlebih sebagian besar rumah sakit memiliki keterbatasan sumber daya dan kompetensi pengetahuan yang dapat mengeksekusi berbagai inisiatif.

Brief

Indonesia

Hospital Branding

Disease Awareness Campaign sebagai Alat Branding Rumah Sakit 

Rumah sakit yang aktif dalam disease awareness campaign akan dikenal sebagai institusi yang bertanggung jawab dan peduli terhadap kesehatan masyarakat. Hal ini dapat memperkuat citra dan reputasi rumah sakit di mata publik

Brief

Indonesia

Premium Health Setup

Mendesain Pengalaman Pasien Asuransi Eksekutif di Rumah Sakit Syariah

Mendesain pengalaman pasien asuransi eksekutif di rumah sakit syariah memerlukan pendekatan yang sesuai dengan prinsip bisnis dan syariah dengan tetap memenuhi standar pelayanan premium yang diharapkan oleh pasien kelas eksekutif. 

Brief

Worldwide

Patient Experience

Establishing Robust Systems for Collecting and Analyzing Patient Feedback

This system involves multiple channels for gathering patient opinions, such as surveys, suggestion boxes, online reviews, and direct interviews. Once collected, the feedback is systematically analyzed to identify trends, common issues, and areas for improvement. 

Brief

Our Network