In orthopedic care business, we continually encourage hospitals to adopt a "new way of playing" in changing the paradigm towards truly patient-centered business services. By employing market development approaches, population risk factor mapping, and patient journey engineering, we collaborate with hospital C-Level executives to identify potential market development opportunities, conduct in-depth analysis of population risk factors, and design effective patient journey strategies. Through this approach, we help hospitals improve patient accessibility, enhance operational efficiency, and achieve better business outcomes in patient care services.

In this project, market development is the first fundamental step in expanding patient-oriented orthopedic services. This involves identifying new opportunities in the market and understanding patient needs and preferences that are more open due to the abundance of information. With careful market analysis, hospitals can identify blank spot areas where there is unmet demand for orthopedic services. Additionally, collaboration with industry partners is highly beneficial in identifying the latest market trends and business opportunities that can be leveraged.

The second fundamental is the formation of a deep understanding of population risk factors to identify high-risk patients for specific orthopedic care needs through population risk factor mapping. By analyzing demographic data, health history, and other risk factors of a particular population, hospitals can eventually identify groups of patients vulnerable to musculoskeletal disorders. This enables healthcare providers to efficiently direct their resources to inbound marketing programs for high-risk groups.

Patient journey engineering can identify all critical touchpoints between patients and healthcare providers, from trigger events to the rehabilitation phase. By analyzing each stage in the patient's journey, hospitals can pinpoint areas where improvements can be made to enhance patient engagement, operational efficiency, and clinical outcomes.

By adopting a patient-oriented approach in the orthopedic care business, hospitals can reach a broader market by building stronger relationships with patients. This project will certainly bring new meaning to orthopedic care business practices in Indonesia.