Aortic Healthwork Group

Our History

Aortic Healthwork Group traces its origins to R. Bayu Pawiratmojo & Partner's, a healthcare focused consulting practice established in 2013. From its inception, the firm concentrated exclusively on the healthcare sector, providing strategic planning, organizational transformation, market development, and policy advisory services across pharmaceutical companies, medical technology firms, hospitals, healthcare providers, non-governmental organizations, and public health institutions.

Formation of TCG

In 2018, R. Bayu Pawiratmojo & Partner's was integrated into Tigamark Consulting Group (TCG), a platform created to consolidate complementary healthcare focused capabilities under a single organizational structure.

The consolidation brought together several specialized divisions, including:

RBNP Advisory and Tigamark Consulting, focused on healthcare strategy and healthcare transformation.
Medikonten Network, specializing in healthcare communications and content development.
Movgrow Health, focused on media, campaign development, and stakeholder engagement.

Under this structure, the organization expanded its work across healthcare delivery, pharmaceutical commercialization, healthcare branding, public health campaigns, and institutional development initiatives throughout Indonesia and Southeast Asia.

Establishment of Aortic Healthwork Group

By 2021, the healthcare provider sector had become increasingly distinct in its challenges and opportunities. Hospitals, health systems, specialty providers, and healthcare networks required specialized expertise that extended beyond traditional consulting and communications services. In response, the healthcare provider division was separated and established as an independent organization under the name Aortic Healthwork Group.

The name "Aortic Healthwork" was chosen to symbolize a central principle of healthcare transformation. Just as the aorta serves as the primary conduit supporting the circulation of life, healthcare organizations depend on the effective integration of strategy, operations, workforce, patient experience, and institutional governance.

The newly formed organization was structured around two primary divisions:

Aortic Healthwork Global, responsible for regional advisory services, strategic partnerships, healthcare innovation initiatives, and international collaborations. Aortic Healthwork Indonesia, focused on healthcare transformation, hospital strategy, operational excellence, physician engagement, and health system development within Indonesia.

Expansion and Transformation

The organization increasingly advised healthcare institutions on hospital strategy, physician strategy, patient experience design, population access, healthcare communication, service line growth, and research management.

At the same time, the group strengthened its capabilities in healthcare intelligence, data-driven decision making, healthcare workforce development, and ecosystem collaboration.

Reinvention and Legacy

Its evolution reflects a conviction that the future of healthcare will be determined not only by advances in medicine, but by the ability of organizations to build resilient systems, align stakeholders, and transform strategy into measurable impact.

Today, Aortic Healthwork Group continues to work alongside healthcare leaders, providers, governments, and industry partners to shape the next generation of healthcare systems across Asia and the broader region.

Projects Portfolio

Across its engagements, both commercial and pro bono, Aortic Healthwork Group focuses on designing systems that improve access, performance and patient outcomes. Selected engagements where we have delivered measurable and transformative impact include:

Clinical & Service Line Development

Expanding colonoscopy screening programs through end to end pathway optimization
Designing oncology service navigation systems to improve continuity of care
Developing cardiovascular centers of excellence using hub and spoke models
Enabling market access for bariatric surgery services
Optimizing maternal and neonatal care pathways to reduce referral delays

Access & Population Health

Designing referral network optimization models across levels of care
Developing medical tourism strategies and international patient services
Building population based screening programs for chronic diseases
Structuring social insurance and private care integration pathways

Patient Experience & Journey Design

Redesigning end to end orthopedic patient journeys across key service lines
Developing fast track models for trauma surgery
Designing transplantation surgery care pathways

Operational & Financial Performance

Conducting service line profitability and cost structure optimization
Designing clinical utilization management systems
Structuring pricing strategies aligned with case mix complexity

Talent & Clinical Workforce

Designing specialist distribution and rotation models
Building subspecialty development roadmaps
Structuring residency models linked to performance and service needs
Developing physician engagement and retention frameworks

Research & Downstreaming

Developing hospital based chronic disease registries
Structuring industry collaborations for applied surgical research
Building hospital evidence based evaluation frameworks

Pro Bono & Social Impact

Designing low cost screening models for underserved populations
Supporting public and NGO led healthcare access initiatives

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