Our History

Aortic Healthwork Group traces its origins to R. Bayu Pawiratmojo & Partner's, a healthcare focused consulting practice established in 2013. From its inception, the firm concentrated exclusively on the healthcare sector, providing strategic planning, organizational transformation, market development, and policy advisory services across pharmaceutical companies, medical technology firms, hospitals, healthcare providers, non-governmental organizations, and public health institutions.

The practice emerged during a period of rapid transformation in Southeast Asian healthcare, as providers, governments, and industry stakeholders sought new approaches to address rising healthcare demand, changing patient expectations, and increasing operational complexity. Early engagements focused on helping healthcare organizations develop long-term growth strategies and improve institutional performance.

These formative years established a core belief that would later define the organization: healthcare excellence is not created solely through clinical expertise, but through the strength of the systems that support it.

Formation of TCG

As client needs expanded beyond strategy consulting, the organization recognized the growing convergence between healthcare strategy, communication, stakeholder engagement, and digital transformation.

In 2018, R. Bayu Pawiratmojo & Partner's was integrated into Tigamark Consulting Group (TCG), a platform created to consolidate complementary healthcare focused capabilities under a single organizational structure.

The consolidation brought together several specialized divisions, including:

Under this structure, the organization expanded its work across healthcare delivery, pharmaceutical commercialization, healthcare branding, public health campaigns, and institutional development initiatives throughout Indonesia and Southeast Asia.

Establishment of Aortic Healthwork Group

By 2021, the healthcare provider sector had become increasingly distinct in its challenges and opportunities. Hospitals, health systems, specialty providers, and healthcare networks required specialized expertise that extended beyond traditional consulting and communications services.

In response, the healthcare provider division was separated and established as an independent organization under the name Aortic Healthwork Group.

The name "Aortic Healthwork" was chosen to symbolize a central principle of healthcare transformation. Just as the aorta serves as the primary conduit supporting the circulation of life, healthcare organizations depend on the effective integration of strategy, operations, workforce, patient experience, and institutional governance.

The newly formed organization was structured around two primary divisions:

Aortic Healthwork Global, responsible for regional advisory services, strategic partnerships, healthcare innovation initiatives, and international collaborations.

Aortic Healthwork Indonesia, focused on healthcare transformation, hospital strategy, operational excellence, physician engagement, and health system development within Indonesia.

This separation allowed the organization to dedicate resources exclusively to the provider sector while preserving strong collaborative relationships with the broader capabilities developed under Tigamark Consulting Group.

Expansion and Transformation

Throughout the 2020s, Aortic Healthwork Group expanded beyond traditional hospital consulting into broader healthcare transformation services.

The organization increasingly advised healthcare institutions on hospital strategy, physician strategy, patient experience design, population access, healthcare communication, service line growth, and research management.

Its work evolved from project based consulting toward long-term partnerships supporting healthcare organizations through periods of organizational change, market disruption, and system wide transformation.

At the same time, the group strengthened its capabilities in healthcare intelligence, data-driven decision making, healthcare workforce development, and ecosystem collaboration.

Reinvention and Legacy

The history of Aortic Healthwork Group is defined by continuous reinvention.

From its beginnings as a specialized healthcare advisory practice, to its integration within Tigamark Consulting Group, and ultimately its emergence as an independent healthcare transformation organization, the company has consistently adapted to the changing needs of healthcare institutions.

Its evolution reflects a conviction that the future of healthcare will be determined not only by advances in medicine, but by the ability of organizations to build resilient systems, align stakeholders, and transform strategy into measurable impact.

Today, Aortic Healthwork Group continues to work alongside healthcare leaders, providers, governments, and industry partners to shape the next generation of healthcare systems across Indonesia and the broader region.