We are the trendmakers 

Aortic HealthWork Groupe is a highly trusted professional services agency for the healthcare industry across Southeast Asia. We provide patient experience activation, healthcare business development, and health communication services.


Patient empathy is at the core of our values. We leverage this empathy to optimize patient accessibility through creative approaches and business methodologies.

What We Do

Business Development

Our business development services, guide brands on the path to commercial health and are designed to cater to the unique needs of healthcare institutions, focusing on creating value, aligning with market demands, and implementing integrated health operation.


How we help clients

Patient Experience

Healthcare providers know that a positive patient experience is the most powerful way to increase loyalty and influence brands. By evaluating the entire patient journey, we can identify opportunities to improve the patient experience and collaborate with clinical and operational leaders.


How we help clients

Health Communication

Health communication services in the healthcare industry play a crucial role in ensuring that patients, healthcare providers, and the public receive accurate, timely, and understandable information. These services encompass a wide range of activities and strategies aimed at improving health outcomes, enhancing patient engagement, and promoting public health. 


How we help clients

Latest Insight

Hospital Marketing

Innovative Product Development Strategies in Hospital Marketing 

Developing products with a patient-centric approach ensures that new services meet the specific needs and expectations of patients. Hospitals should involve patients in the design and testing phases of product development to gather feedback and make necessary adjustments. 

Brief

Hospital Business Development

Expanding Healthcare Services: Effective Market Development Approaches 

Effective market development starts with a comprehensive understanding of the target market demographics. Hospitals should analyze population data, health trends, and socio-economic factors to identify underserved areas and patient groups. 

Brief

Oncology Patient Experience

Enhancing Digital Engagement in Post-Chemotherapy Observation

Providing personalized digital content, such as educational videos, articles, and interactive modules about post-chemotherapy care, can empower patients with knowledge and confidence. Tailoring this content to individual patient needs and preferences can enhance patient engagement.

Brief

Interventional Care Business

Collaborative Care Models in Interventional Procedures 

Collaborative care models rely on the synergy of multidisciplinary teams, which typically include interventional radiologists, surgeons, anesthesiologists, and other specialists. Each team member brings unique expertise, contributing to a holistic treatment plan tailored to the patient’s specific needs.  

Brief

ENT Head & Neck Campaign

Hearing Health Matters

#SafeListening 

Noise-induced hearing loss (NIHL) occurs when the delicate hair cells in the inner ear are damaged by prolonged exposure to loud sounds. This type of hearing loss is often permanent and can significantly impact an individual's quality of life. Understanding the risks is the first step in prevention. 

Brief

Urology Campaign

Sexual Health and Urology 

#SexualWellbeing  

Sexual health issues are common but treatable with the right medical support. Urologists offer specialized care to address these conditions, improving patients’ quality of life. Promoting awareness and education about sexual health is essential to encourage individuals to seek help.

Brief

Our Initiatives

Latest Work

Indonesia

Hospital Business Development

Penetration of clinical nutrition services internally through integration of therapy programs

Clinical nutrition services that are integrated with various services in the hospital can provide significant revenue for the hospital. This is in line with the increasing need for the role of nutrition in disease management.

Brief

Global

Surgical Marketing

Developing Targeted Marketing Campaigns of Surgical Departments

By utilizing various marketing channels, such as social media, hospital websites, and local media, these campaigns can effectively reach a broader audience. The goal is to position the surgical department as a top choice for quality care and successful surgical interventions, ultimately increasing patient inflow and enhancing the hospital's reputation in the healthcare market. 

Brief

Indonesia

Hospital Marketing

Adopting social marketing in cardiovascular care marketing

Social marketing focuses on changing people's behavior, which in the context of cardiovascular services means raising awareness and encouraging preventive measures and appropriate diagnostic options.

Brief

Global

Hospital Branding

Building a Strong Brand for a Public Hospital That Emphasizes Trust, Quality, and Excellence   

Excellence is portrayed through exceptional patient experiences, from the first interaction to follow-up care. Effective branding strategies utilize multiple channels such as digital media, community engagement, and public relations to reach and resonate with the target audience. 

Brief

Indonesia

Hospital Service Excellence

Distributive Leadership in Realizing Hospital Service Excellence 

Distributive leadership, which emphasizes collaboration and active participation of all staff in decision-making, has proven effective in creating service excellence in hospitals. 

Brief

Indonesia

Hospital Service Excellence

A Rational Approach to Improve Patient Satisfaction in the Middle Low Segment 

Improving patient satisfaction in the middle-low segment is challenging as most hospitals have limited resources and knowledge competencies that can execute various initiatives.

Brief

Indonesia

Hospital Branding

Disease Awareness Campaign as a Hospital Branding Tool 

Hospitals that are active in disease awareness campaigns will be recognized as institutions that are responsible and concerned about public health. This can strengthen the hospital's image and reputation in the eyes of the public. 

Brief

Indonesia

Premium Health Setup

Designing the Executive Insurance Patient Experience in an Islamic Hospital

Designing the executive insurance patient experience in Islamic hospitals requires an approach that is in accordance with business and sharia principles while still meeting the premium service standards expected by executive class patients. 

Brief

Global

Patient Experience

Establishing Robust Systems for Collecting and Analyzing Patient Feedback

This system involves multiple channels for gathering patient opinions, such as surveys, suggestion boxes, online reviews, and direct interviews. Once collected, the feedback is systematically analyzed to identify trends, common issues, and areas for improvement. 

Brief

Our Network