We are the trendmakers 

Aortic Healthwork Group is a professional services agency dedicated to the hospital sector, specializing in brand development and patient experience strategies. We are committed to delivering patient-centered solutions by integrating creativity, science, and humanity to meet the dynamic needs of the Asian healthcare landscape. 


Our diverse clientele ranges from transnational hospital to nonprofit hospital and affiliated hospitals, allowing us to make a broad and meaningful impact across the healthcare industry. Through our comprehensive approach, we drive innovation and enhance the quality of care. 

What Are the Latest Trends 

What We Do

Brand Development

Healthcare brand development plays a crucial role in shaping how clients in the healthcare industry are perceived by their target audiences. 


How we help clients 

Health Communication

Health communication services in the healthcare industry play a crucial role in ensuring that patients, healthcare providers, and the public receive accurate, timely, and understandable information. These services encompass a wide range of activities and strategies aimed at improving health outcomes, enhancing patient engagement, and promoting public health. 


How we help clients

Patient Experience

Healthcare providers know that a positive patient experience is the most powerful way to increase loyalty and influence brands. By evaluating the entire patient journey, we can identify opportunities to improve the patient experience and collaborate with clinical and operational leaders.


How we help clients

What We Create 

ENT Head & Neck Campaign

Hearing Health Matters

#SafeListening 

Noise-induced hearing loss (NIHL) occurs when the delicate hair cells in the inner ear are damaged by prolonged exposure to loud sounds. This type of hearing loss is often permanent and can significantly impact an individual's quality of life. Understanding the risks is the first step in prevention. 

Urology Campaign

Sexual Health and Urology 

#SexualWellbeing  

Sexual health issues are common but treatable with the right medical support. Urologists offer specialized care to address these conditions, improving patients’ quality of life. Promoting awareness and education about sexual health is essential to encourage individuals to seek help.

Hospital Marketing

Innovative Product Development Strategies in Hospital Marketing 

Developing products with a patient-centric approach ensures that new services meet the specific needs and expectations of patients. Hospitals should involve patients in the design and testing phases of product development to gather feedback and make necessary adjustments. 

Hospital Business Development

Expanding Healthcare Services: Effective Market Development Approaches 

Effective market development starts with a comprehensive understanding of the target market demographics. Hospitals should analyze population data, health trends, and socio-economic factors to identify underserved areas and patient groups. 

Oncology Patient Experience

Enhancing Digital Engagement in Post-Chemotherapy Observation

Providing personalized digital content, such as educational videos, articles, and interactive modules about post-chemotherapy care, can empower patients with knowledge and confidence. Tailoring this content to individual patient needs and preferences can enhance patient engagement.

Interventional Care Business

Collaborative Care Models in Interventional Procedures 

Collaborative care models rely on the synergy of multidisciplinary teams, which typically include interventional radiologists, surgeons, anesthesiologists, and other specialists. Each team member brings unique expertise, contributing to a holistic treatment plan tailored to the patient’s specific needs.  

What We Initiate 

Aortic Healthwork Indonesia

Hospital Business Development

Penetration of clinical nutrition services internally through integration of therapy programs

Clinical nutrition services that are integrated with various services in the hospital can provide significant revenue for the hospital. This is in line with the increasing need for the role of nutrition in disease management.


Aortic Healthwork Global

Hospital Infrastructure


Parametric Architecture in Modern Hospital Design  

By employing parametric design, hospitals can achieve both innovative and functional layouts, such as fluid transitions between departments, modular rooms that can be reconfigured, and ergonomic spaces that enhance patient care and staff productivity. Additionally, parametric architecture fosters sustainability by integrating energy-efficient materials and technologies. 

Aortic Healthwork Global

Surgical Marketing

Developing Targeted Marketing Campaigns of Surgical Departments

By utilizing various marketing channels, such as social media, hospital websites, and local media, these campaigns can effectively reach a broader audience. The goal is to position the surgical department as a top choice for quality care and successful surgical interventions, ultimately increasing patient inflow and enhancing the hospital's reputation in the healthcare market. 


Aortic Healthwork Indonesia

Hospital Marketing

Adopting social marketing in cardiovascular care marketing

Social marketing focuses on changing people's behavior, which in the context of cardiovascular services means raising awareness and encouraging preventive measures and appropriate diagnostic options.


Aortic Healthwork Global

Hospital Branding

Building a Strong Brand for a Public Hospital That Emphasizes Trust, Quality, and Excellence   

Excellence is portrayed through exceptional patient experiences, from the first interaction to follow-up care. Effective branding strategies utilize multiple channels such as digital media, community engagement, and public relations to reach and resonate with the target audience. 


Aortic Healthwork Indonesia

Public Health Training

Building Healthier Communities through Comprehensive Public Health Training 

By providing targeted education on essential topics such as nutrition, maternal and child care, disease prevention, and mental health, women can take proactive roles in safeguarding their families' well-being. Training programs designed for women emphasize practical skills, cultural sensitivity, and accessible healthcare knowledge, enabling them to share these insights within their communities. 

Aortic Healthwork Indonesia

Hospital Service Excellence

Distributive Leadership in Realizing Hospital Service Excellence 

Distributive leadership, which emphasizes collaboration and active participation of all staff in decision-making, has proven effective in creating service excellence in hospitals. 


Aortic Healthwork Indonesia

Physician Brand Architecture

Crafting Physician Brands through Social Media Engagement 

Programs that focus on specific health topics or patient communities can amplify reach, positioning the physician as an authoritative voice. This brand-building effort enhances visibility, improves patient relationships, and fosters long-term loyalty in an increasingly digital healthcare environment. 

Aortic Healthwork Indonesia

Hospital Service Excellence

A Rational Approach to Improve Patient Satisfaction in the Middle Low Segment 

Improving patient satisfaction in the middle-low segment is challenging as most hospitals have limited resources and knowledge competencies that can execute various initiatives.


Aortic Healthwork Indonesia

Hospital Branding

Disease Awareness Campaign as a Hospital Branding Tool 

Hospitals that are active in disease awareness campaigns will be recognized as institutions that are responsible and concerned about public health. This can strengthen the hospital's image and reputation in the eyes of the public. 


Aortic Healthwork Indonesia

Premium Health Setup

Designing the Executive Insurance Patient Experience in an Islamic Hospital

By focusing on key areas of improvement and implementing targeted strategies, Islamic hospitals can provide a superior and culturally sensitive patient experience that meets the needs of executive insurance patients. 

Aortic Healthwork Global

Patient Experience

Establishing Robust Systems for Collecting and Analyzing Patient Feedback

This system involves multiple channels for gathering patient opinions, such as surveys, suggestion boxes, online reviews, and direct interviews. Once collected, the feedback is systematically analyzed to identify trends, common issues, and areas for improvement. 

Our Specialist Division