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Aortic Healthwork Group is an advisory agency dedicated to the hospital industry.
As an innovative company, we specialize in three key areas: patient experience, health communication, and brand development. We serve a diverse range of clients, including private, public, and multinational hospitals.
As a trendsetter, we integrate our three core values - science, creativity, and humanity - by combining growth-oriented strategies with scientifically grounded, innovative processes.
What We Create
Oncology Patient Experience
Enhancing Digital Engagement in Post-Chemotherapy Observation
Providing personalized digital content, such as educational videos, articles, and interactive modules about post-chemotherapy care, can empower patients with knowledge and confidence. Tailoring this content to individual patient needs and preferences can enhance patient engagement.
Interventional Care
Collaborative Care Models in Interventional Procedures
Collaborative care models rely on the synergy of multidisciplinary teams, which typically include interventional radiologists, surgeons, anesthesiologists, and other specialists. Each team member brings unique expertise, contributing to a holistic treatment plan tailored to the patient’s specific needs.
ENT Head & Neck Campaign
Hearing Health Matters
#SafeListening
Noise-induced hearing loss (NIHL) occurs when the delicate hair cells in the inner ear are damaged by prolonged exposure to loud sounds. This type of hearing loss is often permanent and can significantly impact an individual's quality of life. Understanding the risks is the first step in prevention.
Urology Campaign
Sexual Health and Urology
#SexualWellbeing
Sexual health issues are common but treatable with the right medical support. Urologists offer specialized care to address these conditions, improving patients’ quality of life. Promoting awareness and education about sexual health is essential to encourage individuals to seek help.
Hospital Development
Expanding Healthcare Services : Effective Market Development Approaches
Effective market development starts with a comprehensive understanding of the target market demographics. Hospitals should analyze population data, health trends, and socio-economic factors to identify underserved areas and patient groups.
Hospital Development
Innovative Product Development Strategies in Hospital Marketing
Developing products with a patient-centric approach ensures that new services meet the specific needs and expectations of patients. Hospitals should involve patients in the design and testing phases of product development to gather feedback and make necessary adjustments.
What Are the Latest Trends
Featured
Aortic Indonesia
Penetration of clinical nutrition services internally through integration of therapy programs
Clinical nutrition services that are integrated with various services in the hospital can provide significant revenue for the hospital. This is in line with the increasing need for the role of nutrition in disease management.
Aortic Worldwide
Parametric Architecture in Patient Experience Design
By employing parametric design, hospitals can achieve both innovative and functional layouts, such as fluid transitions between departments, modular rooms that can be reconfigured, and ergonomic spaces that enhance patient care and staff productivity. Additionally, parametric architecture fosters sustainability by integrating energy-efficient materials and technologies.
Aortic Worldwide
Developing Targeted Marketing Campaigns of Surgical Departments
By utilizing various marketing channels, such as social media, hospital websites, and local media, these campaigns can effectively reach a broader audience. The goal is to position the surgical department as a top choice for quality care and successful surgical interventions, ultimately increasing patient inflow and enhancing the hospital's reputation in the healthcare market.
Aortic Brain Heart & Kidney
Adopting social marketing in cardiovascular care marketing
Social marketing focuses on changing people's behavior, which in the context of cardiovascular services means raising awareness and encouraging preventive measures and appropriate diagnostic options.
Aortic Worldwide
Building a Strong Brand for a Public Hospital That Emphasizes Trust, Quality, and Excellence
Excellence is portrayed through exceptional patient experiences, from the first interaction to follow-up care. Effective branding strategies utilize multiple channels such as digital media, community engagement, and public relations to reach and resonate with the target audience.
Aortic Indonesia
Distributive Leadership in Realizing Hospital Service Excellence
Distributive leadership, which emphasizes collaboration and active participation of all staff in decision-making, has proven effective in creating service excellence in hospitals.
Aortic Indonesia
A Rational Approach to Improve Patient Satisfaction in the Middle Low Segment
Improving patient satisfaction in the middle-low segment is challenging as most hospitals have limited resources and knowledge competencies that can execute various initiatives.
Aortic Worldwide
Disease Awareness Campaign as a Hospital Branding Tool
Hospitals that are active in disease awareness campaigns will be recognized as institutions that are responsible and concerned about public health. This can strengthen the hospital's image and reputation in the eyes of the public.
Aortic Indonesia
Designing the Executive Insurance Patient Experience in an Islamic Hospital
By focusing on key areas of improvement and implementing targeted strategies, Islamic hospitals can provide a superior and culturally sensitive patient experience that meets the needs of executive insurance patients.
Aortic Worldwide
Establishing Robust Systems for Collecting and Analyzing Patient Feedback
This system involves multiple channels for gathering patient opinions, such as surveys, suggestion boxes, online reviews, and direct interviews. Once collected, the feedback is systematically analyzed to identify trends, common issues, and areas for improvement.
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